In 1994, Mexican currency
began slipping again, ending in another economic recession.
Leading to increased crime rates and general discounts among
Mexicans, many immigrated to the US. The president of the
time, Zedillos gradually managed to pull Mexico out of the
recession by 1998 and in 2000 the presidency was won by a
National Action Party candidate, Vicente Fox Quesada, a former
Coca Cola executive. This victory ended more then 70 years
of PRI rule in politics. Although crime, illegal border crossings
into the US and the notorious Mexican drug cartels continue
to be a problem in Mexico, the current leaders are striving
to modernize Mexico and raise its level as a world player.
